Erik Cofield, head of North American sales at Buildtopia, recently traveled to our Austin headquarters to discuss the state of the home builder market. In spite of ongoing bad news, some builders are succeeding. Areas that are faring well include South Carolina, Pennsylvania, North Dakota, Oregon and Texas. However, “it’s not just about location,” as Cofield explains. “It’s about how they run their business.”
In the latest of our executive interview series, we find out what separates the wheat from the chaff. According to Cofield, there are three reasons why builders are succeeding:
- They must have a strong foundation. In other words, they must have funding in place, be well positioned on land, and have a good product to sell;
- They must have a sales machine, and;
- They must leverage technology.
Watch this video to learn why some home builders are more successful than others.