The emerging role of customer success manager provides high salaries and valuable experience interfacing directly with executive-level clients. We analyzed 300 U.S. job openings for customer success managers to learn what experience, education, and skills employees are looking for in prospective candidates.
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In a field as complex as IT asset management, a great user interface (UI) is essential for helping users maximize a system’s efficiency and achieve the best results. We evaluated dozens of IT asset management platforms and selected the six vendors whose systems feature our favorite UIs on the market today.
We analyzed 597 interactions with field service software buyers to compile the 2013 Field Service Software BuyerView report. We identify which deployment model is evaluated most, as well as which features buyers would like their new system to provide, including things like dispatching and work order management.
In their State of Marketing Audit, the CMO Council dubbed 2013 as “The Year of the Marketer.” But if marketing is going to earn 2013 as our year, this has to change and organizations need to begin thinking in terms of a transformational demand process. Here are four changes in thinking that organizations need to embrace.
Social selling expands on the age-old basics of getting to know your customer and meeting their needs. Today, you can share your passions publicly, humanize your brand, and give your company a face and a personality amidst the conversations, communities, and blogs that millions of prospects frequent.
At Software Advice, we’ve experimented with site retargeting over the last two years. As a young company with a limited budget, we had to learn through trial and error. To help companies that are considering dipping their toes into the retargeting pool, we’d like to share five lessons we learned along the way.
Whether you’re leading a company seeking venture capital funding, or you’re a marketing exec looking to leap to a startup or expansion-stage company, it’s important to understand what venture capitalists look for in a marketing exec. To get a feel for what VCs look for in a marketing leader, I spoke to several VCs.
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