It seems that companies are finally starting to catch on to this whole social media thing. They are reaching out to customers over social channels and listening to what they say. Some are even utilizing social tools for customer service, making it easier for their customers to get help through their preferred channels. So, what's the next step?
Duke Chung, founder of Parature, says that companies need to focus on building brand advocates–ambassadors for your company or product. They go out and spread the good news about you to their friends, family and social circles, and their advocacy translates to new business. In this video, Duke outlines five ways companies can start building brand advocates today. Check it out, and be sure to leave your comments in the section below.