Customer service data can transform your help desk from a crisis coping center into a value driver for the entire organization. But how do you do this effectively?
This week, I sat down with Zendesk Product Marketing Vice President JD Peterson to get his thoughts on how to capitalize on customer service data. In the video, he discusses:
- What metrics and ratios matter most;
- Ways you can–and should–leverage customer service data across the organization;
- How to integrate social media channels with your service and support functions; and
- The importance of benchmarking against peers.
Zendesk is one of the largest customer service software vendors, with more than 15,000 companies using its platform.