There is a lot of confusion about the role of marketing automation software as it relates to marketing processes. In part two of our whiteboard session with Annuitas Group CEO Carlos Hidalgo, we discuss how marketing automation technology is not the complete answer to all your demand generation and lead management needs. Rather, it provides a critical piece of your demand generation strategy and lead management process.
*SQL = sales qualified lead; MQL = marketing qualified lead; SAL = sales approved lead
