The Hotel Management Blog

5 Ways Hotels Can Use Pinterest Place Pins to Target Traveler Segments

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The Pinterest Place Pins feature opens up an opportunity for hotel marketers to attract specific segments of travelers. By creating Place Pins for amenities near your hotel that would appeal to certain types of guests, you can more effectively drive direct bookings from certain traveler segments.

How Hotel Indigo Creates a One-of-a-Kind Experience Through Design

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A guest’s first impression of a hotel can drastically affect your property’s reputation, as travelers tend to use social media throughout their vacation. We spoke with Hotel Indigo executives and architects to discover several design tips that hotels can use to increase customer perception and boost online reputations.

Self-Service Technology: An Undiscovered Hotel Revenue Channel

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Hotels are starting to cater to traveler’s desire for a convenient, technology-driven experience. Using self-service technology like check-in kiosks, mobile apps and lobby touch screens can increase customer satisfaction, but also drive extra revenue to your hotel with strategic marketing tactics. Here’s how it works.

Increase Your Hotel’s Instagram Followers With These 3 Techniques

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In order to take advantage of the marketing and advertising opportunity of Instagram, hotels are using strategic campaigns to attract followers to their accounts and potential guests to their properties. We looked at some successful hotel Instagram techniques that gained hundreds of new followers.

How the Four Seasons Hotel Maintains Top TripAdvisor Ratings

Four Seasons Hotel

The management at Four Seasons Austin responds to both negative and positive reviews on TripAdvisor in order to encourage more customers to review the hotel. Their tactics have helped them jump 26 spots to become the number one rated hotel in the city. Here are some tips on how they did it.

How to Implement a Ritz-Carlton Level of Service in Your Hotel

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Kelly Steward, General Manager at The Ritz-Carlton, Cleveland, reveals how other hotel managers can achieve a level of service that meets The Ritz-Carlton Hotel Company’s famous standards. Here are five tips she shared for implementing the “Gold Standards” at your hotel.

Hotel vs. OTA Parity Agreements: Does It Have to be a Battle?

Hotel Front Desk

If a love-hate relationship exists in the hospitality industry, it’s between hotels and online travel agencies (OTAs) such as Expedia, Orbitz and Priceline. Learn what incentives and strategies savvy hotel operators are using to entice customers to book direct, while still staying in compliance with their OTA parity agreements.

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