Ashley Verrill

Content Strategist at Software Advice

Ashley Verrill has spent the last eight years reporting and writing business news and strategy features. As Software Advice’s Content Strategist, she leads the company’s content development team. Her work has been featured or cited in Inc., the New York Times, Forbes, Business Insider, GigaOM,, Yahoo News, the Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal, among others. She also produces original research-based reports and video content with industry experts and thought leaders.

Before joining Software Advice in 2012, Ashley worked in sales management for an advertising startup in Austin, TX. Currently, her work focuses on various topics related to customer service, CRM, sales, and marketing strategy. She is a University of Texas graduate with a bachelor’s degree in Journalism

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About Software Advice

Software Advice helps buyers find the right software for their business. Our experts constantly publish product profiles, comparisons, best practices guides and other research to this site. These experts are also available by phone to provide free consultations for software buyers.


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Austin, TX 78704

Recent Articles by Ashley Verrill

Field Service Software BuyerView | 2013

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We analyzed 597 interactions with field service software buyers to compile the 2013 Field Service Software BuyerView report. We identify which deployment model is evaluated most, as well as which features buyers would like their new system to provide, including things like dispatching and work order management.

History of CRM Software


Customer relationship management software (CRM) has a history stretching back to the 1980s with the evolution of database marketing. From the first product to hit the market ACT!, to the birth of Salesforce and the increasing popularity of “social CRM” dubbed products. The industry is certain to continue evolving.

Google+ Debate: Is Customer Service the New Marketing?

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Software Advice recently moderated a live online debate in Google+ called, “Is Customer Service the New Marketing?” This panel of expert speakers and authors discussed how the roles of marketing and customer service have evolved, and strategies for accommodating these changes.

How to Use Customer Service to Refine Your Buyer Persona

Buyer Persona Faces

Buyer personas define what potential customers value, want, fear, and object to when they shop. This data is typically revealed during the pre-purchase phase of the customer life cycle, but HubSpot postulates that behaviors expressed during customer service interactions can reveal traits relevant to buyer motivation.

Live Google+ Debate: Is Customer Service the New Marketing?

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We will host a live debate later this month called “Is Customer Service the New Marketing?” A star lineup of thought leaders and authors will discuss whether investing in a Zappos-level of customer service makes more sense in a world of social media, customer reviews and diminishing return on traditional marketing spend.