Customer relationship management software (CRM) has a history stretching back to the 1980s with the evolution of database marketing. From the first product to hit the market ACT!, to the birth of Salesforce and the increasing popularity of “social CRM” dubbed products. The industry is certain to continue evolving.
CRM Analyst at Software Advice and Managing Editor for the Customer Service Investigator
Ashley has spent the last six years reporting and writing business news and strategy features. Her work has appeared in myriad publications including Inc., Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal. Before joining Software Advice in 2012, she worked in sales management and advertising. Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy.
When Ashley isn't writing about software, you can find her hiking, floating Central Texas rivers or hanging out with her two perfect puppies. She is a University of Texas graduate with a bachelor's degree in journalism.
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Software Advice helps buyers find the right software for their business. Our experts constantly publish product profiles, comparisons, best practices guides and other research to this site. These experts are also available by phone to provide free consultations for software buyers.
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