Ashley Verrill

Content Strategist at Software Advice

Ashley Verrill has spent the last eight years reporting and writing business news and strategy features. As Software Advice’s Content Strategist, she leads the company’s content development team. Her work has been featured or cited in Inc., the New York Times, Forbes, Business Insider, GigaOM,, Yahoo News, the Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal, among others. She also produces original research-based reports and video content with industry experts and thought leaders.

Before joining Software Advice in 2012, Ashley worked in sales management for an advertising startup in Austin, TX. Currently, her work focuses on various topics related to customer service, CRM, sales, and marketing strategy. She is a University of Texas graduate with a bachelor’s degree in Journalism

Connect with Ashley Verrill:

About Software Advice

Software Advice helps buyers find the right software for their business. Our experts constantly publish product profiles, comparisons, best practices guides and other research to this site. These experts are also available by phone to provide free consultations for software buyers.


Software Advice

200 Academy Drive, Suite 120

Austin, TX 78704

Recent Articles by Ashley Verrill

Field Service Software BuyerView | 2013

field service softwar thumbmail

We analyzed 597 interactions with field service software buyers to compile the 2013 Field Service Software BuyerView report. We identify which deployment model is evaluated most, as well as which features buyers would like their new system to provide, including things like dispatching and work order management.

Google+ Debate: Is Customer Service the New Marketing?

Hangout screent shot CS debate

Software Advice recently moderated a live online debate in Google+ called, “Is Customer Service the New Marketing?” This panel of expert speakers and authors discussed how the roles of marketing and customer service have evolved, and strategies for accommodating these changes.

How to Use Customer Service to Refine Your Buyer Persona

Buyer Persona Faces

Buyer personas define what potential customers value, want, fear, and object to when they shop. This data is typically revealed during the pre-purchase phase of the customer life cycle, but HubSpot postulates that behaviors expressed during customer service interactions can reveal traits relevant to buyer motivation.

The Secret to Ritz-Carlton’s Customer Service Mojo

Ritz Carlton Entrace

Luxury hotel brand Ritz-Carlton is know worldwide as a model for customer service success, with companies such as Apple following their best practices. Software Advice recently sat down with Ritz VP Diana Oreck to try and discover the secret to their legendary customer service sauce.

A Zappos Lesson in Customer Service Metrics

Zappos Delivery

Zappos founder Tony Hsieh literally wrote the book on modern customer service. His title, Delivering Happiness, staked claim on The New York Times Best Sellers list for 27 consecutive weeks. Want to know his secret? Here’s a peak into how Zappos measures success and productivity with unique performance metrics.