Lauren Carlson

Lauren writes about various topics related to CRM software, and often reports live from major industry events. She has particular interest in marketing automation and social CRM, and her work has been featured in Forbes and The New York Times. She is a graduate of the University of Texas with a bachelor's degree in journalism.


About Software Advice

Software Advice helps buyers find the right software for their business. Our experts constantly publish product profiles, comparisons, best practices guides and other research to this site. These experts are also available by phone to provide free consultations for software buyers.


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Recent Articles by Lauren Carlson

How to Build Brand Advocates Using Social Media


It seems that companies are finally starting to catch on to this whole social media thing. So, what is the next step? In this video, Parature founder Duke Chung talks about the importance of building brand advocates. In this video, he highlights five ways that companies can start using social media to build brand advocates today.

Three Alternatives to Your Offshore Call Center

Globe in the dark

A new bill going through Congress is threatening the future of offshore call centers, a resource many companies rely on for their customer service operations. This article discusses some cost-effective alternatives to offshoring and highlights three companies that seem to have figured it out.

Marketo Releases RPM for Microsoft Dynamics CRM


Last week, our Software Advice team attended Microsoft Convergence 2012. While there, I was fortunate enough to snag an exclusive interview with Jon Miller, the VP of Marketing for Marketo, to discuss the announcement of Marketo’s new support for Microsoft Dynamics CRM, as well as other hot topics related to RPM.

Our Favorite Customer Service Apps

mobile payment faqs

We live in a world of digital natives, where customers would rather fire up a mobile device to get help or leave feedback than get on the phone and talk to somebody. In this article, we highlight our favorite mobile customer service apps. Check them out and be sure to tell us your favorites as well!

5 Ways Women in Sales Sabotage Their Success


It’s 2012, and the topic of sexual equality in the workplace is still ever-present. Society points a finger at male-dominated companies and organizations, telling them to wake up and recognize women as powerful forces in business. But could women be part of the problem, too?