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Lauren joined Software Advice in 2010. She writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. She has a background in the music industry, and when she isn't writing about software, you can find her running at Town Lake and singing at local venues. She is a graduate of the University of Texas with a bachelor's degree in journalism.
lauren@softwareadvice.com
(512) 364-0131
Software Advice help buyers find the right software for their business. Our experts constantly publish product profiles, comparisons, best practices guides and other research to this site. These experts are also available by phone to provide free consultations for software buyers.
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It seems that companies are finally starting to catch on to this whole social media thing. So, what is the next step? In this video, Parature founder Duke Chung talks about the importance of building brand advocates. In this video, he highlights five ways that companies can start using social media to build brand advocates today.
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Last week, our Software Advice team attended Microsoft Convergence 2012. While there, I was fortunate enough to snag an exclusive interview with Jon Miller, the VP of Marketing for Marketo, to discuss the announcement of Marketo’s new support for Microsoft Dynamics CRM, as well as other hot topics related to RPM.
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It’s 2012, and the topic of sexual equality in the workplace is still ever-present. Society points a finger at male-dominated companies and organizations, telling them to wake up and recognize women as powerful forces in business. But could women be part of the problem, too?