Michael Koploy

When it comes to tablet deployment, it’s no longer a question of if, but when for many retailers. In the past week, I spoke with three retailers that have recently deployed POS solutions on Apple’s iPad to learn what they would tell those considering a similar move. Here are their five tips for retailers ready to move to the iPad.

Email marketing is a powerful channel for brick-and-mortar retailers looking to notify customers about promotions, deals and store announcements. How are effective retailers ensuring their email marketing campaigns are successful? Retailers, I’d like your help. Please take a moment to complete this short survey!

Best Buy is beginning what will surely be a long, painful transformation. Frankly, I’m not surprised by Best Buy’s troubles. Visiting their stores, I’ve been frustrated with the associates–who often appear more interested in selling me a warranty than solving my problem. But are the individuals to blame?

Moving forward, sustainability within the supply chain will evolve from “greenwashing” to become the foundation of great business. I feel these five conversations must occur within supply chain leadership for sustainability to become synonymous with reduced cost, risk mitigation and a socially-responsible business.

The primary marketing channel for many local retailers is their website, and ensuring that it’s well-designed, contains useful information and is easily discoverable are essential components to connecting with local shoppers. I’ve put together this checklist for to use when evaluating your retail website.